Corporate Communications

Four obvious reasons:

• Reality is created not by facts, but by opinions.
• If you are silent, then the others will speak for you. 
• If you do not manage the creation of corporate culture, it will take shape spontaneously.
• Reputational costs and inefficient ideological work within the company always lead to financial losses.

The set of measures for managing corporate communications includes:

• Formation of a favourable information and social environment for the business;
• Ensuring awareness, involvement and loyalty of the company employees.
• The set of measures for managing corporate communications includes:
• Development and inculcation of the Values ​​and Ideology of the company;
• Creation and development of the corporate culture based on the Values;
• Creation and development of internal communication channels, formal (own media, communities in social networks, a system of quick notification on events, etc.) and informal (work with opinion leaders, rumour management, etc.); 
• Development and realization of the company's internal-contour information strategy: we decide on the things that can be voiced - when, where, who by and why; establish relations with the media and opinion leaders; work in the Internet space and social networks;
• Antirecessionary PR;
• Information support for top officials, support of political and business initiatives, creation and development of the company image;
• Assessing efficiency of corporate communications by key indicators that have an intelligible digital value - from staff turnover and improving staff performance to citation and loyalty indices in target groups;
• Setting up a corporate communications service from the scratch, from development of regulations and staffing plan to hiring and training.

Our communication technologies are adaptive, scalable, always focused on business goals and based on the combination of the traditional approach and modern techniques:

• linguistic theory of communications;
• social psychology;
• behavioural science (scientific discipline about people's behaviour);
• digital technologies for working with social groups in the Internet space, based on Big Data and developed under Cambridge Analytica technique.